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The latest issue of the international research journal Mercury Magazine, published by Uppsala University, features a themed comparison between the four consultancy categories Management (BCG), Technology (IBM), Finance (Deloitte) and PR & Marketing (Prime). Carl Fredrik Sammeli, founder of and partner in Prime, is interviewed about the five most common issues and challenges in the communications industry today versus five years ago. This trend insight features a summary of the trends.
In the 60th annual Cannes Lions awards Prime's clients Civil Rights Defenders, MSB and the Swedish Social Insurance Company (Försäkringskassan) won four Lions; one Silver and three Bronze Lions together with Prime.
Prime's clients Civil Rights Defenders, Försäkringskassan and MSB are nominated in four categories together with Prime in the Cannes Lions' PR-category.
Together with clients Luleå Commerce and Industry, Comfort and MSB, Prime won three golds in the Sabre Awards 2013, which were held in Barcelona. Prime was therefore the most awarded Swedish agency in the competition, which is put on The Holmes Report. The Sabre Awards are the world's biggest PR competition, recognizing the world's most creative, innovative and effective campaigns.
For 100 years, Electrolux has been developing premium vacuum cleaners. But technical advances have turned Watts and suction power into a ticket to play. Today, premium is about additional features - like silence. When launching the quietest vacuum cleaner on the market, the UltraSilencer, Electrolux wanted to use that momentum to maximize attention and build a strong position within the premium segment in general – and silent vacuuming in particular.
Since its launch in October 2012, Civil Rights Defender’s Captcha has become world news with more than 400 published articles and tens of thousands tweets. Civil Rights Defender’s Captcha has so far reached over 700 million people across the globe.
What's hidden behind the logo becomes more and more important when consumers begin to ask: what do you stand for? Electrolux, with the campaign Vac From the Sea, has managed to merge corporate and marketing communication.
A lab study showed that people's vacuum cleaning influenced by what music they listen to
Kenny Starfighter was a ten year old children's programs that would suddenly make an unexpected comeback in the movie Kenny Begins.
Young and famous Swedes told their own stories about the flu and interacted with young people. At the end of the campaign, Stockholm was the most vaccinated capital in the world.
Two decades after the Cold War ended, the Swedish Helsinki Committee needed a new identity in order to dramatize the issues of human rights.
During the dark Swedish winter and in the wake of the U.S. presidential election, Fortum launched its own election campaign - Brighten up.
During the flu season, young people's most precious possession - the mobile phone - had to undergo a health check.
In 2009, Audi celebrated its centenary. The same year was 200 years since Charles Darwin was born. Then Audi launched the evolution theory of cars - Carwinism.
A praline would disappear from the traditional Swedish Aladdin-box to make room for a new one. The Swedish people were deciding which would be permitted to stay by voting for their favorite confection.
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