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’It’s about time!’ cheered Janet, 26, who works as a hairdresser in Brooklyn, about president Obama’s decision to come out in support of same-sex marriage. Janet is a Catholic and she is very proud of her Italian heritage.
Her view is typical not only for young women in Brooklyn, but also for Catholics in the United States.According to the latest poll from Pew Research Center, conducted in April 2012, 52 percent of the Catholics in the U.S. support same-sex marriage.
In this trend insight Jonas Hellman discusses Obama’s decision to support same-sex marriages.
(Fri May 11)
Prime together with Kids' Kitchen for Abba Seafood has been awarded with a Bronze World Medal in the New York Festivals International Advertising Awards.
Now in its 55th year, New York Festivals is an International Awards Group (IAG) LLC Company. Along with its other brands (AME, Globalsand Midas), IAG honors advertising and marketing in global communications, and highlights the world’s best work in advertising & TV, film and radio programs. Entries were judged by panels of international award winning industry professionals who are recognized as leaders in their respective fields.
(Fri May 4)
Kids' Kitchen for Abba Seafood, has together with Prime been nominated in the international communications competition CLIO Awards.
Kids’ Kitchen has been nominated in the category Product Launch.
CLIO Awards is one of the world's most prestigious competitions in advertising, design, interactive and public relations.
(Wed Apr 25)
Big data was an important theme at this year's Campaign Tech Conference in Washington DC. The conference brings together the foremost American experts on digital campaign technology. United Minds' Jonas Hellman and Prime’s Seher Yilmaz attended the conference along with clients, to learn about the latest developments.
(Mon Apr 23)
Cases
What's hidden behind the logo becomes more and more important when consumers begin to ask: what do you stand for? Electrolux, with the campaign Vac From the Sea, has managed to merge corporate and marketing communication.
Electrolux Silence Amplified
A lab study showed that people's vacuum cleaning influenced by what music they listen to
Kenny Begins
Kenny Starfighter was a ten year old children's programs that would suddenly make an unexpected comeback in the movie Kenny Begins.
How to prevent swine-flu
Young and famous Swedes told their own stories about the flu and interacted with young people. At the end of the campaign, Stockholm was the most vaccinated capital in the world.
Civil Rights Defenders
Two decades after the Cold War ended, the Swedish Helsinki Committee needed a new identity in order to dramatize the issues of human rights.
Brighten up
During the dark Swedish winter and in the wake of the U.S. presidential election, Fortum launched its own election campaign - Brighten up.
Dirty Calls
During the flu season, young people's most precious possession - the mobile phone - had to undergo a health check.
100 years of innovation
In 2009, Audi celebrated its centenary. The same year was 200 years since Charles Darwin was born. Then Audi launched the evolution theory of cars - Carwinism.
A praline would disappear from the traditional Swedish Aladdin-box to make room for a new one. The Swedish people were deciding which would be permitted to stay by voting for their favorite confection.
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