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The campaign Baby Buoy, created by Prime and Trygg-Hansa, has been awarded bronze in the CLIO Awards. The CLIO Awards is one of the world’s most recognized international awards competition for advertising, design, digital and communications. The 55th Annual CLIO Awards will take place on October 1, 2014 to coincide with Advertising Week in New York City.

(Wed Sep 17)

Prime's clients Electrolux and Trygg-Hansa have both been nominated in the CLIO Awards. The CLIOs are among the world's most prestigious awards in the fields of advertising, design, interactive communications and PR.

(Fri Aug 29)

We are currently looking for people who can help us build the future of communications. Full time positions, internships and student jobs available. Apply by October 19th. Read more and apply here

(Wed Aug 20)

Weber Shandwick, part of Interpublic Group today announced that it has acquired Prime, a leading, award-winning creative PR agency in Sweden, and its business intelligence arm United Minds, effective immediately. Terms of the deal were not disclosed. 

(Tue May 6)


For 100 years, Electrolux has been developing premium vacuum cleaners. But technical advances have turned Watts and suction power into a ticket to play. Today, premium is about additional features - like silence. When launching the quietest vacuum cleaner on the market, the UltraSilencer, Electrolux wanted to use that momentum to maximize attention and build a strong position within the premium segment in general – and silent vacuuming in particular. 

Since its launch in October 2012, Civil Rights Defender’s Captcha has become world news with more than 400 published articles and tens of thousands tweets. Civil Rights Defender’s Captcha has so far reached over 700 million people across the globe.

What's hidden behind the logo becomes more and more important when consumers begin to ask: what do you stand for? Electrolux, with the campaign Vac From the Sea, has managed to merge corporate and marketing communication. 

Electrolux Silence Amplified

A lab study showed that people's vacuum cleaning influenced by what music they listen to

Kenny Begins

Kenny Starfighter was a ten year old children's programs that would suddenly make an unexpected comeback in the movie Kenny Begins.

How to prevent swine-flu

Young and famous Swedes told their own stories about the flu and interacted with young people. At the end of the campaign, Stockholm was the most vaccinated capital in the world.

Civil Rights Defenders

Two decades after the Cold War ended, the Swedish Helsinki Committee needed a new identity in order to dramatize the issues of human rights.

Brighten up

During the dark Swedish winter and in the wake of the U.S. presidential election, Fortum launched its own election campaign - Brighten up.

Dirty Calls

During the flu season, young people's most precious possession - the mobile phone - had to undergo a health check.

100 years of innovation

In 2009, Audi celebrated its centenary. The same year was 200 years since Charles Darwin was born. Then Audi launched the evolution theory of cars - Carwinism.

A praline would disappear from the traditional Swedish Aladdin-box to make room for a new one. The Swedish people were deciding which would be permitted to stay by voting for their favorite confection.


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